Joico Blonde Life Violet Shampoo

NEW brass-neutralizing Blonde Life Violet Shampoo instantly freezes out unwanted yellow tones, helping restore icy beauty and brilliance to cool blonde hair. NEW brass-neutralizing Blonde Life Violet Shampoo and Conditioner instantly freeze out unwanted yellow tones, helping restore icy beauty and brilliance to cool blonde hair.
Blonde Life Violet Shampoo works in a flash to cleanse and chase away dulling yellow tones for the most perfect cool blonde imaginable.

• Instantly cool brassy tones and brighten cool blonde hair
• Help maintain healthy-looking hair with brilliant shine
• Nourish and protect fragile blonde haiR. 

You’ll never lose your cool with Blonde Life Violet Shampooa brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.
Rich lather gently cleanses hair